TIME — One World Trade Center Panorama
2013–2014 · photo

TIME — One World Trade Center Panorama

Client: TIME MagazineRole: Stitcher / post-productionVerified

On 28 September 2013, a team climbed to the 408-foot spire of the newly topped-out One World Trade Center and shot 567 frames over roughly five hours, using a custom 13-foot aluminum jib built over eight months specifically for the job. Gavin stitched those frames into the panorama that ran as TIME’s fold-out cover on 6 March 2014.

The image outlived the magazine issue. On 9 June 2016, Mark Zuckerberg used it to launch Facebook’s 360 Photos feature — the panorama that introduced the format to a billion-plus users started as a jib rig on top of the tallest building in the Western Hemisphere.

THEME (the.me), covering the shoot on 9 March 2014, named the team directly: photographers Jonathan D. Woods (TIME) and Michael Franz (GigaPan), and stitcher Gavin D. Farrell — independent, third-party credit, by name, for the specific work that made the image possible.

Role, precisely: the stitch, not the shoot. It’s a narrower claim than “one of the creators,” and a stronger one — it’s exactly what the record supports, and it’s the kind of technical, specific credit that holds up to scrutiny.

Outcome
Featured as TIME's cover, 6 March 2014; independently credited as stitcher
Scale
567 source frames, ~5 hours of shooting, 8-month custom-rig build
GigaPan
gigapixelstitchingpanoramic-360photo-restoration
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