The Chronicles of Riddick
2003–2004 · design

The Chronicles of Riddick

Client: Universal StudiosRole: Flash designer/developerDefensible
Generative AI production
Design / UI
  1. The problem

    A 2004 studio release needed a promotional site at a time when 'interactive' meant Flash.

  2. The approach

    Apply animation craft learned at Stickyflick Studio to a commercial film campaign.

  3. What was built

    Flash-built promotional website for Universal Pictures, shipped alongside the June 2004 release.

  4. The outcome

    The first jump from fine-art training into digital media — the pattern that has repeated through every medium since.

A Flash-built promotional website for Universal’s The Chronicles of Riddick, released alongside the film in June 2004 — built using the Flash animation skill Gavin developed at Stickyflick Studio (2000–01), his first jump from fine-art training into digital/interactive media.

Flash promotional sites from this era are, almost universally, gone from the live web — Flash itself is dead, and the sites went with it. This one wasn’t: the splash page survives in the Wayback Machine, captured May 18, 2004, three weeks before the film’s June 11 release — countdown date, “WATCH THE NEW TRAILER,” “ENTER SITE,” and the same key art used on the theatrical poster. The hero image here is reassembled from the archive’s own sliced image files (a common technique for the era — a design cut into a grid of small JPEGs for a table layout), not a screenshot, so it’s the actual pixels Universal served in 2004. Two small pieces of that grid didn’t survive the crawl and show as gaps.

The Flash movie itself — the animated splash and interactive interior pages — is not recoverable; only the static image assets around it survived. What’s here is the site’s front door, not the full experience, but it’s real, dated, and third-party-hosted, which is more than this project had before.

What Gavin did

  • Designed and built the Flash-based promotional site for Universal’s theatrical release
  • Applied the animation craft developed at Stickyflick Studio (2000–01) to a commercial film campaign
  • First jump from fine-art training into digital/interactive media — the pattern repeated in every medium since

The exact scope of the Flash build beyond the splash page — how many interior sections, what the “ENTER SITE” experience actually contained — isn’t recoverable from what survived the crawl.

The Hunt for Riddick — opening and ship cockpit — 1600×650 — the Flash stage size, shown at native scale
NAV-VEHD console — 1600×650
Data interface — cross-referencing the Riddick file — 1600×650
Planet approach and creature environments — 1600×650
Statuary and environment art — 1080×520

Recovered from the Wayback Machine — the splash page as it looked before the June 11, 2004 release.

Outcome
Promotional website for a major theatrical release
Scale
Single feature-film promotional site
design-automation
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