The Chronicles of Riddick
The problem
A 2004 studio release needed a promotional site at a time when 'interactive' meant Flash.
The approach
Apply animation craft learned at Stickyflick Studio to a commercial film campaign.
What was built
Flash-built promotional website for Universal Pictures, shipped alongside the June 2004 release.
The outcome
The first jump from fine-art training into digital media — the pattern that has repeated through every medium since.
A Flash-built promotional website for Universal’s The Chronicles of Riddick, released alongside the film in June 2004 — built using the Flash animation skill Gavin developed at Stickyflick Studio (2000–01), his first jump from fine-art training into digital/interactive media.
Flash promotional sites from this era are, almost universally, gone from the live web — Flash
itself is dead, and the sites went with it. That’s expected, not a red flag. If source files
(.fla/.swf/screenshots) surface from the archive, they’d make a genuinely great artifact for
this chapter of the story — a recovered 2004 movie site sitting right at the hinge between analog
training and every digital medium that followed.
Flash promotional site for the Universal Studios feature.